The campaign was created to highlight conversations amongst the Black community while promoting new dialogue for all races through a new collection of products. This offering of the New Balance Kawhi 2 comes with a similar aged look as the other styles designed to look better with wear. Notable details includes “JOE AND KAWHI (c. 2022) A NEW DAY” printed on the tongues, cracked design on the heels, and “Conversations Amongst Us” branding on the tongues and insoles.